Wrapd Doesn’t think You Should Have to Pay Exorbitant Amounts of Money to Look Great, Especially if it’s Only for One Occasion. It is A Common Problem, and Wrapd is a Very Simple Solution for that. It Delights Our Customers.
– Neeraj Wadhera, Founder Wrapd
Hi Everyone Today We Will Talk About A Startup that Changes Demographics Of Rent A Garment Industry & A Customers Point Of View About Renting A Dress For A Special Occasion
What is Wrapd?
Wrapd is for those Who are Always Running from One Place to Another to Find An Outfit for the Prescribed Event. Wrapd is for those Working Men/Women who are Engaged with the Corporate Hustle-Bustle. Now U Can Get Ur Favourite Dress Buy Paying A Rent which is As low As your Cafeteria Bill. You Will Not Believe How Easy it is. You Just Need to Select your Outfit, and the Fitting will be Done for You, Rock the Event Wearing it, Given it Back and Pay the Rent.
Thats It! No Dry Cleaning, No Storing Anymore
Unique Selling Point
Wrapd Offers an Exclusive Ethnic Collection of Designer Lehengas, Sarees, Sherwanis, Evening Gowns and Many More Styles for Men & Women
At Wrapd Looking Fabulous is Easy, Economical & Hassle-Free!
“Order Online or Book from Any of Our Stores. Wrapd will Deliver the Dress to you at your Home, at your Office, or Wherever you Want – Custom Fitted by Our Masters.” Says Neeraj Wadhera
The Places where U Can Get Ur Designer Dress Delivered Are
U can Also know About all the Latest Fashion Trends, Tips & Tricks at Wrapd Blog.
Wrapd Is A “Self Funded” & Cash Positive Business.
Competing with Well Funded & Well Established Players in The Rent A Garment Segment is Not an Easy Task. “Wrapd Is Determined to Work Hard Day & Night To Provide Best Products & Services to Our Customers.” Says Neeraj Wadhera
Wrapd is An Initiative of Neeraj Wadhera, A Teacher Turned Entrepreneur. She Started Her Journey from her Home in Patel Nagar in 2009, and then they Grew Exceptionally Well to their Second Store In Lajpat Nagar then Opened A Store in Laxmi Nagar & then Planted Another Store in Hyderabad & Now With their 5th Store in Jaipur, They Showed Any Goal Can Be Achieved With Firm Belief and Dedication.
Being Self Funded Venture, “Wrapd” Showed A Great Run Of Success and It is All Because of the Faith & Belief of its Founder Neeraj Wadhera.
“Profit is the Applause for a Job Well Done.”
– Neeraj Wadhera, Founder Wrapd
8 Years Back Wrapd Put up a Board Saying – “Rent A Party Dress”. Everything was Wrong about Rent A Party Dress. Hidden Away in the Recesses of Patel Nagar, the Location was Awful. Patel Nagar is Not Even A Recognized Market Area! The Inventory was Minuscule. The Idea Ahead of its time. What was Right About it? The Idea and the Belief of Its Founder. The Concept, Business above All is Not about Money but About Service. Money is a by Product of Rendering that Service.
“The Business is Seasonal in Nature and Yes, the Retail Side of the Business Does take a Dip During April, May & June. We Make Up for it by Investing Time in Designing New Products and We Work with Corporates, Hotels, Modelling Agencies etc on Corporate Assignments.” Says Wadhera
Wrapd is Seeing Some Good traction in those Months, Owing to the Marriage Season.
Wrapd Decided to Go for A Standing Ovation. We Grew From Obscure Patel Nagar to Lajpat Nagar to Laxmi Nagar and then Planted Our Flag Ops Button at Hyderabad & Jaipur.
In a Market of so Much Potential, “LibeRent” is A Platform that Helps People Rent A Dress for the Special Occassions. “Flyrobe” is Another Established Player in this Sector. “Blinge” is Yet Another Platform that Helps People Rent A Dress for the Auspicious Ocassion. Inspite Being Self Funded Wraped Is Still Standing Strong in this Competitive Market.
“Wrapd is Looking to Approach Other Geographies. With the Availability of More Funds, Wrapd will be Looking to Move to Places like Bangalore, Mumbai, Chandigarh – We Get A lot of Queries from there. So we are Looking Forward for Expansion Plans PAN India.” Says the Founder
Occasions Make Large Wardrobes. While Your Day to Day Usage Probably Ranges Between 4 – 5 Pairs of Clothes, the Rest is Often Stuff you Originally Bought for an Occasion. Those Clothes are Expensive and you Would Rarely Get a Chance to Actually Wear it. There are Very Few Businesses Who Do this in India as Well, Who do this and today, We have One Such Player in Wrapd. The Team of Neeraj Wadhera, Ritu Malhotra & Anubhav Goel Currently Run 5 Showrooms in India 3 of Which are in New Delhi, 1 in Hyderabad and 1 in Jaipur.
You Can Go to Any Showroom, Choose the Designer Clothing of your Choice and Book it for a Fee. A Day before the Event, you can Collect the Fitted and Dry Cleaned Outfit and Wear it and then Return it.
The Brand was Named as “Rent A Party Dress” Initially. In August 2015, the Startup Re-branded the Identity as “Wrapd” and Opened its Second Store. Wrapd Grew from Obscure Patel Nagar to Lajpat Nagar to Laxmi Nagar and then Planted Our Flag Ops Button At Hyderabad in 2015. Wrapd Open Its 5th Store In Vaishali Nagar, Jaipur.
Wadhera Says “From Home Business to Pan India the Store Hopes to Expand Further in Coming Years. There’s Real Value in what Wrapd is Giving Out. Our Customers Can Rent what they’d Buy for 50,000 to 60,000 INR for a Fraction of the Cost, Saving Not Only Money but Storage Space too. Added Benefits Include No Tailoring Hassle, No Dry Cleaning Costs and Maintenance Issues. And of Course the Advantage of a Unlimited Wardrobe that too Full of latest Styles and Cuts.”
Convincing People of Renting Clothes is Quite A Big Challenge. She says, “Even Now, People Ask Us About the Clothes’ Maintenance, as they are Used and a Lot of Time Needs to be Invested in it to Make them understand that We’ve been Doing this for the Past 8 Years. Also, as We Grow Many Business Owners who Come and Replicate Our Designs and put it up for Sale. That’s Something we’ve Got to live with. Furthermore, We Believe that Value is in the Renting Model.
On a Concluding Note the Response Wrapd is Getting Without Much Marketing is Very Overwhelming and Wrapd is Looking to Approach Other Geographies. With the Availability of More Funds, Wrapd will be Looking to Move to Places like Bangalore, Mumbai & Chandigarh – We Get A Lot of Queries from there.
For More Details: www.wrapd.in
Facebook Page: https://www.facebook.com/wrapdindia
Twitter Account: https://twitter.com/_wrapd
Instagram Account: https://www.instagram.com/wrapdindia